SB Keeping You Posted!

Los Angeles, CA — February 25, 2026 — With the SWAC regular season entering its final stretch, Allen Media Group’s HBCU GO heads into Week 9 with a doubleheader that could directly reshape the conference title race. On Saturday, February 28, the Bethune-Cookman Wildcats travel to Baton Rouge to face the Southern Jaguars in a matchup loaded with postseason implications and unfinished business.

The women’s contest carries immediate bracket impact. The reigning SWAC Champion Lady Jaguars are building momentum at the right time, fueled by a defense that leads the conference in forced turnovers and turnover margin. Southern has turned pressure into points all season, disrupting rhythm and dictating pace. Bethune-Cookman, however, arrives with a contrasting formula — valuing possessions, controlling the paint, and limiting mistakes. With tournament positioning tightening, this is less about style and more about leverage heading into March.

Michael Jacobs bringing that Southern energy above the rim — power, passion, and pure dominance.

Jakobi Heady putting in that work for Bethune, eyes on the prize and pressure in his hands.

Four quarters. Five reasons. Locked in and repping the blue and gold with confidence — this is Jaguar energy, on and off the court.

Alexandria Johnson slicing through the defense for Bethune-Cookman, controlling the tempo and making her move when it matters most.

The men’s matchup raises the stakes even higher: No. 1 Bethune-Cookman versus No. 2 Southern in a rematch that could determine who controls the path to the SWAC title. Earlier this season, Southern handed the Wildcats their only conference loss — a result that still lingers in the standings. Now, with first place and seeding power on the line, the rematch becomes a referendum on resilience. The spotlight falls on two of the league’s most dynamic scorers — Bethune-Cookman’s Jakobi Heady (18.0 ppg) and Southern’s Michael Jacobs (18.2 ppg) — but the game may ultimately hinge on defensive discipline and late-game execution under pressure.

As March approaches, Saturday’s SWAC conference doubleheader on HBCU GO isn’t just another matchup — it’s a potential preview of a championship collision. With seeding leverage and momentum at stake, Week 9 delivers the kind of late-season intensity that defines contenders before the tournament lights come on.

Immediately following the women’s game, fans can tune in to the HBCU GO Sports Crossover Show. Hosted by Jasmine McKoy, co-host Tolly Carr, and featuring HBCU basketball insider Olivia Antilla, the Sports Crossover Show delivers conference-wide updates and insights ahead of the men’s clash.

February Black History Month Features & Programming on HBCU GO

After a month-long spotlight on culture shapers, trailblazers, and transformative voices, HBCU GO closes out Black History Month with a final primetime lineup that reinforces its year-round commitment to amplifying Black excellence — on the court, on the field, and across the cultural landscape.

For more information, visit www.allenmedia.tv.

HBCU GO is a cultural lifestyle destination and leading sports media provider that embraces and represents the voice of Black Excellence every day of the year through an all-new platform that captures the rich history, diversity, perspectives, and cultural experiences at Historically Black Colleges and Universities (HBCUs).

HBCU GO also provides a platform for emerging creatives in media production, branding, and broadcasting. We offer our viewers the best in live sports, original series, documentaries, films, comedy, and edutainment programming produced by African American leading producers, directors, and students from select HBCUs. Launched in 2012, the free-streaming service HBCU GO was purchased by Byron Allen in 2021 and is part of Allen’s Allen Media Group (AMG). Headquartered in Los Angeles, AMG has offices in New York and Atlanta. AMG owns/operates 28 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 U.S. markets and ten 24-hour HD television networks serving nearly 300 million subscribers: THE WEATHER CHANNEL, PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV,

MYDESTINATION.TV, THEGRIO TELEVISION NETWORK, and HBCU GO. Allen Media Group also owns the digital streaming platforms HBCU GO, SPORTS.TV, THEGRIO, THE WEATHER CHANNEL STREAMING APP, and LOCAL NOW–the free-streaming AVOD service, which delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information.